Introduction to the 3 Rs

One of the hardest lessons we learn as children is that nothing comes easily—anything that matters, you have to work for it. Try to remember the first time you tried to throw a ball or sat down with a musical instrument.

The frustration. The impatience.

It’s normal to want to skip to the end where you’re an expert, but that doesn’t come without effort and experience.

It’s the same with business. We’d all like to skip to the end where we’re successful and raking in the cash, but that’s not going to happen until we put in the time and make the effort.

A little smart technology can help too.

To get there, we need to find the path to growing the 3Rs: Revenue, Relationships, and Retention. It's not easy; if it was, everyone would be doing it.

There are, however, ways to speed up that path to the end.

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The endgame we’re talking about is Revenue Acceleration: the stage in a business where every part of your sales operations team—every department, every colleague, every process—works together in a strategic and synchronized way to achieve maximum results.

Maximum productivity. Maximum performance.

When you achieve Revenue Acceleration, you’re able to consistently and deliberately grow your revenue, relationships, and retention.

Just like becoming a star ballplayer or concert musician, it doesn’t happen overnight. And like any adventure, it’s easier when you have someone to guide you through your Revenue Acceleration journey.

This is your guide to growing the 3Rs in your business.

If you're really impatient, you can just skip to the good part and talk to a Revenue Acceleration expert about growing your 3Rs.